A LETTER TO OUR PATIENTS
Dear Prospective Patient,
Back To Motion is an exceptional business because we offer excellent service and value
at low costs over time. Of course, there are other exceptional businesses that offer excellent
services, especially our competition. BTM was designed to be a long lasting business from the
start. By limiting our fixed expenses such as unnecessary square ft space, automating time
consuming tasks, and not investing in advertising, we are able to drastically reduce our costs
year over year. This allows us to spend more time with patients and provide more value that our
competition cannot due to their high expenses, which will compoundingly increase year over year.
This model we use requires extensive focus on patient care and value which we feel will
make us a long lasting business. Furthermore, the free cash flow from BTM is strategically
placed into different businesses that also have a long lasting, durable and competitive
advantage. These investments provide other streams of earning power which contributes to
unrelated income to the business. In other words, these investments will grow regardless of the
performance of BTM, which will help decrease the overhead costs of BTM EVEN FURTHER!
With these combining factors, every year BTM is in business, we should become more profitable
relative to our expenses, allowing us to keep our prices low and make it harder for competition
to enter. In summary, our competition’s expenses increase year over year and in order to
maintain the same profits, must decrease patient treatment time and the quality of care. These
are the reasons Back To Motion is a long lasting business. Hopefully you will be part of our
success, but more importantly, we will be part of yours.
Dr. Bradley Visconti